The second half of 2020 witnessed the explosion and rise of Rap. And it has been a long time since people have seen audiences enthusiastic about music reality shows. Not only that, the appearance of Rappers has also attracted many brands. They participate in the "game" of rhyming and creating music with their TVC advertisements.
Rap's Attraction to Brands
The Rap market has been creating its own kuwait cell phone number list mark on the map of Digital Marketing. Brands putting Rappers or Rap music in advertising is no longer strange in the world. Accordingly, we can mention many stars such as Cardi B, Snoop Dogg or Lil Nas X, ... They are always the leading representatives in the multi-channel campaigns of many famous brands.
Rap
In the second half of 2020, Vietnam witnessed a turning point in the Rap world. This explosion shows the strong penetration of rappers into the campaigns of many brands. Accordingly, deeper connections as well as the ability to target many audiences are also greatly improved in TVC advertising content.
Not just a music genre, Rap is also an insight touchpoint. This art form is also a communication bridge between brands and customers. Accordingly, each brand always orients its own communication. As well as focuses on exploiting that direction.