Nobody likes a marketing bot. Show that you understand how your subscribers feel.
Hitting pain points is a great way to achieve this.
For example, if you sell insurance products and write about life insurance for children, you need to show that you understand your potential audience. What are they afraid of? What bothers them?
Be relatable to your readers in all your email marketing copy
Show empathy for your audience and reach their pain point. You can build a relationship with your subscribers skype database by showing them that you understand them and that you empathize with their plight.
2. Highlight the benefits of your product in your email copy
Benefits over features. Repeat this five times before starting the email copying process.
Features are boring. They're like specs in a technical manual. Your eyes glaze over when you think about them.
Benefits are marketing gold.
Help your customers understand how they will feel when they receive your product in the mail.
Highlight the benefits of your product in your email copy
You can set the stage by hitting a pain point and then throwing in a benefit or two to seal the deal.
3. Keep your email copywriting as concise as possible
Emails shouldn’t take forever – especially in the beginning. Get to the point as quickly as possible, focus on your call to action, and hit SEND.
If possible, you don't want your subscribers to have to scroll when they're reading your email on a desktop or laptop. Make your emails easy to read.
4. Keep your paragraphs short – state one main idea in each paragraph
Similarly, you want each paragraph to be short and sweet. Look at the partial email above. Notice that only one paragraph is longer than one line.