What is an exit intent pop-up?
An exit intent pop-up is a special form of pop-up that appears on a website when a visitor attempts to leave. Moving the mouse towards the top of the browser window triggers exit intent technology, and an exit pop-up suddenly appears.
It is also called a page takeover popup because it takes up the user's entire screen. Here is an example of an exit intent popup from the Hello Bar:
What is an exit intent pop-up?
Exit intent pop-ups work by using exit intent technology to detect when a visitor is about to leave your site. These triggers can include mouse movements towards the top of the page or a quick scroll up, which indicates that the user wants to leave.
This critical moment is your last chance to engage visitors before they leave. These pop-ups can help you reduce bounce rates and increase conversions.
For example, if you run an online store, you could use an exit popup and offer a 10% discount code. This could turn ios database abandoning visitors into loyal customers.
Why are exit-intent pop-ups different from regular pop-ups?
Think about how you use the web. Are you looking for information, interested in buying a product, or just browsing? Either way, you click on a web page because you want something from it .
Traditional pop-ups usually appear as soon as you arrive at a website or soon after. You haven't really gotten your bearings yet.
That's not to say that other pop-ups can't work—they can—but they're often ineffective because they irritate the viewer. The reader thinks, "All I wanted to do was look at this website." It's an interruption.
Exit intent pop-ups, on the other hand, appear when the visitor is ready to leave. This is a key differentiator. Another distinction is that they take over the entire page. They are more likely to grab the viewer’s attention if they are well designed and contain good copy (but more on that later).
As you may have noticed, exit intent pop-ups are your last chance to engage visitors before they leave. But one of the best things about this marketing technique is that even if visitors don’t engage with your pop-up, you haven’t lost anything; they’re leaving anyway.