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Therefore, the content seeks to resolve these pain points throughout the purchasing journey and guide consumers from the top to the bottom of the sales funnel. Define the best language and tone of voicein addition to guiding the agenda, the persona also serves to direct the language and tone of voice of the content. After all, you need to communicate with people in the best way possible.

There is no point in using a formal tone of voice if your belarus whatsapp data audience is young and relaxed, for example. Tconsumer. Paid media campaigns, for example, require defining a target audience to filter who you want to reach. But it is the persona that will help you build the message of these campaigns, with the appropriate language and tone.

Optimize the user experience on the websiteas we saw before, the origin of personas comes from interaction design. Today, they still play an important role in design, especially in the area of ​​user experience (ux). In this area, in addition to raising the behavioral profile, personas help to understand how the user would use the website — where they arrive, how they navigate, what content they are most looking for, etc.