By keeping visitors on your site longer, content discovery CTAs encourage deeper content exploration and help educate your audience about your brand. They can improve the overall user experience and encourage repeat visits.
Below are some of the most commonly used content discovery calls to action:
More : Redirects users to other articles or blog posts that are relevant to the one they are currently reading
Watch video : Encourages watching video content
Discover our services : Guides visitors to learn more about offerings
Customer support
Customer support CTAs help visitors and improve their website experience. These calls to action can lead to live chats, help centers, or contact forms.
By improving customer satisfaction and support, these CTAs reduce frustration and confusion, build trust and reliability, and ensure that visitors have access to the information and help they need.
They can also resolve issues quickly, leading to better overall brand perception.
These are the customer support CTAs you'll find on the best websites:
Write to us : Provides instant access to live support via chat
Contact Us : Redirects to a contact form or support page where you can find the company's contact information
Get Help : Takes the user to the help center or FAQ section
Calls to action (CTAs) are a critical part of any successful marketing strategy, guiding potential customers to nurse database the next step in their journey.
However, even the best-intentioned CTAs can fail if you don't avoid certain pitfalls.
In this section, we’ll explore some common mistakes marketers make with calls to action and provide practical tips on how to avoid them. You don’t have to make the same mistake as everyone else.
Using ambiguous or generic CTAs
One of the most common mistakes is using vague or generic calls to action that don’t communicate a clear action or benefit to the user. Calls to action like “Click here” or “Submit” don’t provide enough information about what will happen when the customer takes action. This ambiguity can confuse users and reduce the likelihood of engagement.