How long do visitors actually stay on your site? On B2B websites, the average stay is usually 2-3 minutes. The best stay is over 5 minutes.
The bounce rate
It indicates the percentage of users who spain phone number list leave the site without taking any action. The lower the bounce rate, the better the result for your website. But don't forget that a high bounce rate doesn't always automatically indicate a bad website. The average bounce rate on B2B websites is around 50%.
Organic search indicates in percent how many visitors visit your website - apart from paid ads. In other words, the proportion of visitors who come to the site via the ranking position. For B2B websites, this proportion is on average around 40%.
The conversion rate
Depending on the goals set for the website, the conversion rate indicates how many conversions were made. Depending on the website, there are different conversions: registering for a newsletter, filling out and submitting the contact form, or purchasing a product.
The returning visitors
Another important value for website performance is the rate of returning visitors. This represents the percentage of users who visit the site repeatedly. For the B2B industry, a value of around 35% is considered average. The top value is over 50%.