Brand positioning

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However, with the evolution of the internet, measuring the results of marketing efforts is easier than ever. This makes it clear when there is a waste of resources, whether time or money.

The consequence is that there is no more room for amateurs. Marketing teams need to have leaders who know how to manage strategies from start to finish. From understanding and defining the target audience to marketing automation, enabling more and more results with less investment.

Which side are you on?
Now is the time to ask yourself which side your organization is on today (and where it intends chinese overseas british datato go from here).

A company looking to the future definitely needs to know how to measure its marketing budget, optimize available resources and measure the return on investment (ROI) obtained in each campaign.

A good CMO is able to plan, manage and identify the efforts that generate the most results. From there, that professional can lead the team so that these efforts are carried out, to generate more and more sales and more results for the company. And the best thing: without needing to increase investments in the same proportion.

It is the principle of startups and growth hacking applied to current marketing.


One of the most important factors for any company is the image that customers and consumers have of its brand.

The CMO's job begins with defining the positioning, that is, the image and position that the brand intends to occupy in the minds of consumers. This is an extremely strategic and delicate job, hence the importance of having a qualified professional.

From this definition, the work of brand building and positioning itself begins. All of the company's marketing efforts must contribute in some way to highlighting the values ​​and image that the organization wants to convey.