Business-user-friendly Interface: Most packaged CDPs provide an easy user interface allowing even non-technical marketing users to perform various advanced configurations such as defining derived fields, creating automations and triggers, and performing segmentation and personalization.
When deciding on the type of data management system you should implement in your organization, you should consider the primary use cases and goals you are trying to achieve.
MDM would be the best choice if the focus is on enterprise data greece whatsapp number data governance, data quality, and regulatory compliance, maximizing the value and usage of cross-functional data, or if cross-divisional collaboration is essential in your organization. Think “clean enterprise data.”
Implementing a CDP will make more sense if the focus is on marketing and customer experience or if the goal is to maximize the value of customer data to achieve the highest level of personalization (hyper-personalization), increase marketing effectiveness, and deliver consistent customer experience across all marketing and communication channels. Think “data activation.”