The year is 2019. The future is here. We've heard the wind on Mars , YouTube has overtaken Justin Bieber's song "Baby" as the most disliked YouTube video with its own year-end review "Rewind ," and we've created the gingerbread burger .
Your future is here too. The time has come to expand your small or medium-sized enterprise (SME) around the globe - be it just a short hop to a neighboring country or a big leap across the Atlantic. We have already written about the topic of internationalization of companies , but there is always something new to learn.
Internationalization of companies: Where will you expand in 2019?
Many SMEs lack the resources to research the company size, focus and general business behavior of buyers hong kong telegram data abroad. But those considering expanding internationally can find it difficult to create an effective marketing strategy without this information.
By looking at the demographics of French and US SMEs, German entrepreneurs can get a better idea of which target group they should target with their marketing and how much money this market potentially generates.
For this purpose, Gartner Digital Markets conducted a survey of 270 German and French SMEs and over 700 US SMEs to find out what budget they have set for enterprise software for the period 2019-20 and what their purchasing intentions are.
strong countries: in 2018, the US was ranked first, Germany fourth and France sixth among the economies with the highest GDP , and they have all consistently adopted a variety of technological innovations. Looking at the software budgets of these countries, you get a clear picture of where their main technological interests lie.
In this article, we will look at what information you can learn from comparing SMEs in these three countries, which of them may be more advantageous for (international) expansion, and what knowledge you can transfer from your experience as a German entrepreneur to the foreign market.
The most important question first: Are you ready to expand internationally?
Before you decide to expand abroad, you need to check whether you are really prepared for it. To check this, please answer the following four questions: