Useful life hack: the less data you need to enter into a form on your website, the more likely it is that the visitor will fill it out and send it. Large and detailed questionnaires scare people away - the conversion to the action you need decreases.
Example of a lead magnet from Carrot quest
SEO: Search Engine Optimization
SEO or Search Engine Optimization is a search engine optimization of a website to increase its visibility on the Internet. A well-optimized website appears on the first lines of Yandex and Google search engines for relevant queries.
For example, if a company sells smartphones, then for the query “Buy a czech republic phone number list smartphone in Moscow” it will be one of the first in the search results.
A well-optimized website appears on the first page of Yandex or Google search results
SEO includes a whole range of works, including:
Posting unique texts and other content with the necessary keywords on the website.
Special design of headings - title and description.
The main advantage of promoting a business with the help of SEO is that this website setup lasts for a long time: high positions in Yandex and Google can be maintained for months, and sometimes even years. While other types of advertising in marketing require monthly funding.
To find out how often potential clients make a particular request in the Yandex search engine, go to the site yandex.wordstat.ru and enter words related to your business. The service will show the frequency of requests for these words over the past month and year.
The downside of SEO optimization is that in some industries the competition is quite serious. To become noticeable and stand out from other companies, you may have to spend a lot of time and money. Especially since a business may have several dozen or even hundreds of target queries.
Eliminating website errors and increasing its loading speed
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