There is a difference between customer relationship management software (CRM) and marketing automation software.
Does that surprise you? It's okay!
At first glance they seem to be one and the same, but in fact they serve two different purposes.
Marketing and sales managers need to be aware of the differences between these types of software to select the system that best fits their teams and improve operations.
An incorrect system can slow down sales and lead to lost revenue.
Today we want to show you the differences between CRM and marketing automation software and find out what is right for your business.
One of the biggest differences between these two types of software is their target audience.
CRM software focuses primarily on sales, whereas marketing automation software (unsurprisingly) is aimed at marketing.
Marketo , a leading provider of marketing automation software, describes its software as a system new zealand telegram data that enables companies to “optimize, automate and measure marketing tasks and workflows.”
Salesforce , a leading CRM software provider, starts further down the sales funnel and defines CRM as "a strategy for managing all of a company's interactions with current and future customers."
CRM systems store information such as customers' addresses, names and phone numbers, as well as their interactions with the company.
Sales funnel Differences between CRM and marketing automation software
The example shows where in the sales funnel marketing automation software or customer relationship management software comes into play
Let’s take a closer look at the differences between CRM and marketing automation software.
marketing automation software
These systems allow you to track the top-of-funnel activities of prospects, such as when they visit your website, open an email, read your blog, or fill out a form.
Typically, marketing professionals use marketing automation software to plan and track campaigns, especially email campaigns and large-scale company-customer communication efforts.