So why make this announcement? The problem that Google faces, even if it hasn't yet found a way to solve it, is a reality. The search experience is deteriorating over time, and Google needs to be active in its attempt to improve it, to prevent users from migrating to another search engine. Even if there is still no decrease in the profit that comes from the search engine for the technology company, the threat of AI is growing at a large scale.
Back in March, it was reported that Samsung was turkey mobile database considering switching its phone search engine to Bing, which uses artificial intelligence from Open AI (the company that created Chat GPT). Microsoft is facing the opportunity it has been waiting for for the last 20 years (if not more). Although the change was not made, mainly because Bing has not yet developed a quality search engine, it is not difficult to imagine that they have their best minds focused on this task. It is clear to Google that improving the quality of search results has become a priority.
The most likely scenario is that this is a symbolic measure. A rule that aims to create a panopticon effect, to discourage the use of bad practices. It is not about training the traditional user, but rather training those who are dedicated to doing SEO, so that they are alert and have the feeling that Google monitors these practices, and will penalize those who try to manipulate the algorithm. This theory would explain not only the technicality of the language they use to report, but also why no details are given about how the forms will be processed, or what specific measures they will take in retaliation for those sites that have been reported by users.
Is the form really of any use?
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