Boring company
Back to the quadrants. The 'boring company'. Are these companies that are a bit indifferent? Companies that are fearless, but also not very confident in themselves? Do they see themselves as the middle group, so that no one talks about them? According to Steven, these are companies that are simply not engaged in conversation. They have not thought about a story. Every company must have a story. They are not indifferent, but they do underestimate their own organization.
Proud company
Microsoft is an example of a 'proud company'. They are convinced of themselves, but also know fear and want to switzerland telegram data close everything off and off to the outside world. A company like Apple does this too, but with a different approach. They want to check their products and services in order to guarantee quality. Steven indicates that many people do not know that Microsoft is currently undergoing a major change. They are switching to The New Way of Working. Where the outside world may still see them as the big bad monopolist, this is very different internally. Microsoft receives an enormously positive appreciation from its employees who are often proud to work for Microsoft. Microsoft is also increasingly entering into conversation with the various target groups and will sooner or later also make the shift to a conversation company.