Deep dive into people's unconscious reactions that are difficult

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Here are the main positive aspects of neuromarketing:

to study using other methods. In traditional marketing research, such as focus groups or surveys, people do not always tell the truth - they do not reveal their personal opinions and true attitudes to the topic being studied.
Respondents may not tell the whole story or embellish their answers, or simply not understand the specific reasons for their behavior. But neuromarketing test data definitely doesn’t lie. Thanks to them, you can actually read your customers’ minds — find out what consumers really think.

Wide range of application. Neuromarketing allows testing everything from the usa phone number list form of product packaging, slogans in advertising, to the level of lighting, music in the store.
Understanding how the brain works is key to understanding your customers. Neuromarketing allows you to explore the true desires and needs of your audience, which means you can better meet them.
The disadvantages and problems of neuromarketing are as follows:

Expensive research. Comprehensive tests in a scientific neuromarketing lab are usually only available to large brands - they are expensive to conduct.
Small sample. Due to the high cost of research, marketers usually involve a small number of participants - from 10 to 30 subjects. Such a sample cannot be called representative, it has a fairly large margin of error.
Manipulativeness. Some experts warn that neuromarketing tools help companies manipulate consumers — instilling in them feelings and emotions that will encourage purchase.
This point is quite controversial, since all marketing methods are aimed at stimulating a person to make a deal. One can make the following argument: companies have been using neuromarketing approaches for years, but they just called it something else. For example, they created attractive product packaging or a cozy atmosphere in the store.