This will help you save a lot of money

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Then add a counter if you want to receive data in the metric. The next step is to define the display strategy. There are two types - manual and automatic. In the first option, you set the average daily expenses, and in the second, you specify the weekly budget and set the average and maximum bid. In addition, you can immediately set the attribution model here. Next, we proceed to adjusting the rates and specifying negative words. After that, we make additional settings in which we specify GEO, and also indicate the IP addresses of sites where your ad should not be shown.

The second step is to select the audience and create Jamaica cell phone number list an ad group. We do almost all the same settings, only now they will apply to each group separately. For example, for different groups you can specify different regions for displaying ads. At the third stage, all that remains is to add an ad, upload a banner, save the campaign and send it for moderation. How much does it cost? According to Yandex, the cost per click starts at 0.01 cents, but if you set such a price, then most likely no one will see your ad.

In fact, the cost is not limited and depends on the subject. Why the banner may not be displayed There are a number of reasons: moderation failed; invalid key list; low rate; Incorrect display time settings; Incorrect settings, due to which you do not hit the target audience. Conclusion Banners on search cannot become an independent effective advertising format, it is best to use it together with other formats. They will be especially effective if you want to tell the whole world about your product and increase brand awareness .