Another example of the use of places is the campaign of a mobile network

[jarinislamfatema]

Where funny stickers were stuck on the top handles of city buses. So, the context is extremely important. Marketers use frequently visited places (subway, stops, stations, toilets), while using objects (garbage cans, floors, ceilings) not related to advertising and that is why they surprise. It is important to remember that if the content of the ad (i.e. the image, the text, the association) was not surprising, funny (or even shocking), the power of influence would be significantly limited. Longer contact The interactivity of external marketing activities allows this unit to be in contact with the message for a longer period of time.

Even if passers-by do not interact directly, but simply Iran cell phone number list stand and observe the situation, the contact time is much longer than, for example, when watching a video on TV. The effect is enhanced by the use of the above-mentioned related marketing - viral and word of mouth. Each campaign based on the principles of external marketing must be perfectly adapted for measurement. Here you can’t afford universal schemes — the emphasis must be on a specific product: its appearance, features, advantages and properties. This requires great efforts from the designers of the advertising campaign, because it is extremely difficult to come up with something fresh, and also something that perfectly emphasizes the advantages of a particular product or brand.

What are the disadvantages of ambient marketing? External marketing also has several disadvantages, as long as its effect is not transmitted later as viral information, its field of influence is limited. In the case of one-off events or advertising installations, the group of recipients is narrowed to those people who appear in a certain place at a certain time. Organizing a comprehensive campaign throughout the country is a huge task, which is not always possible - the labor and resource costs become too high. And at the same time, this idea must be truly witty and flawlessly implemented.