To create an influencer outreach strategy, find out how each of your shortlisted influencers prefers to be contacted. Do they want inquiries to go through their agent, or prefer an email over a DM. Using an influencer’s chosen communication channel is the first positive step toward a longer working relationship. You can usually find this information on their profile page.
In the example below, Nadir Nadhi shows that he british student data prefers inquiries to go through a specific email address.
Nadir Nahdi lists a specific email address for inquiries on his popular Instagram account
Then, create influencer outreach templates for your DMs and emails. Focus on making these templates clear, concise and respectful.
Personalize each outreach message based on the individual influencer you’re contacting. Let them know you’re familiar with their work, as this personalization can go a long way toward establishing a good first impression.
Finally, remember that working with an influencer is always a two-way street. Define a clear value proposition in your messages that shows how you’ll both benefit from the campaign.
After your outreach messages are successful, you’ll enter the negotiation phase. Influencer compensation can work differently depending on who you’re working with.