Brand positioning : what are we talking about?

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Then these people themselves will be happy to buy, recommend this product to others. The target audience is characterized by a basic need. Moreover, it is necessary to take into account not only the desire to purchase the product. It is necessary to evaluate the ability to buy the product or service.


Misconception #2: Based on cost The other extreme is to believe chinese overseas australia data that the main factor in purchasing power is financial well-being. Example. You advertise plastic surgery services. You believe that the consumer is women with above-average earnings.

However, statistics show that such women focus on their careers, without focusing their efforts on appearance. And women with low or average earnings are ready to take out a loan for transformation. Thanks to their appearance, they hope to open up new prospects, they are ready to spend money. That is, having money is not a decisive factor. Therefore, the choice of the target audience should take into account specifics, such as the formed desire, abilities.


For example, the patient may have contraindications for plastic surgery, with which no surgeon will dare to take her for the operation.