Machine Learning for SEOs Brittany Muller

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Why Every Search Marketer Needs to Get Strong in BI, ASAP
Wil Reynolds
Analysts are coming for your job, not AI (at least not yet). Analysts stopped using Excel years ago. They use Tableau, Power BI, Looker! They see more data than you do, and that’s what makes them a threat to your job. They don’t know search, but they know data. I’ll be documenting my obsession with Power BI and the insights I can glean in seconds that are helping every single client of Ser at the speed of light. Search marketers should jump at this opportunity, because analysts are missing out on insights because too often they don’t use these tools to report. We use them to find insights.




People typically react to machine learning in one of two ways: either with a mix of excitement and terror brought on by the possibilities that lie ahead, or with sheer confusion and mild embarrassment benin number data at not knowing much about it. With the advent of RankBrain, even the high-ups at Google can’t tell us how some things rank over others, and the impact of machine learning on SEO is only going to grow from here. Fear not: Moz’s own Senior SEO Scientist, Brittany Mueller, will talk you through what you need to know.