The average user is lazy, don't you think?

[shaownhasan]

Precisely for this reason, it is necessary to facilitate the information search activity as much as possible by making the calls to action easily identifiable .

In each of my blog posts, for example, you will find at architect data least a couple of calls to action, always consistent with the content of each page, to illustrate to the visitor why they are able to help him increase his sales .

An effective call to action :

It must express in a concise but at the same time clear manner the fundamental aspects of the content to which it is associated (advantage and cost of the offer first and foremost)
must be studied starting from the needs and expectations of the target to which it is addressed
must be clearly visible through the use of bright colours and appreciable dimensions
must be arranged according to a criterion of importance that places the most relevant one at the top of the screen and the others follow
it must be far from distractions that could undermine it
it must be placed in the most advantageous position in relation to the interest of visitors (you can identify the points where users' attention is focused thanks to heat map tools )
must convey a sense of urgency that invites the recipient to perform the expressed action (for example, indicating that the free trial of the product will be granted only to the first 100 subscribers)
must be appropriate in relation to the content of the page on which it is located and the expectations of the recipient
It can be enhanced by the use of icons and symbols that make the message more evident (such as arrows and exclamation marks)
must explicitly push recipients to take action (including exhortations such as “sign up now”, “try the demo now”, etc.
It must provide reassurance that the offer will not lead to any loss (by indicating the possibility of obtaining a refund if the product is not to the visitor's liking) to maintain the visitor's trust.