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“So we invested in optimizing the site for that keyword: Slack Wiki or Wiki for Slack. I don’t know eactly when, but ended up surpassing the Slack directory for wiki related terms,” Nelson said. Between their SEO traffic and the Slack directory, they were getting hundreds of trial sign-ups a month. 4. They Focused on What They Knew Best for Client Acquisitions Nelson and Andy tried a bunch of marketing strategies, including PR announcements, maintaining listings in many app directories, running paid ads on Facebook, and several others, but their two main sources of clients are their organic traffic and the Slack app directory.


“We never really could get paid to work. where you just have to saudi arabia cell phone number list turn it on. But it’s a very specific skill, and you need to be good at it, and you have to work at it and iterate on it for long periods of time. We just didn’t have the skill or time for it.


” This follows the Bullseye Framework the partners used, trying different marketing strategies, and then narrowing their focus to the one or two strategies that work the best. “You just go through cycles of divergent and convergent thinking. Because if you get too complacent on one or two things, you’re probably going to get steamrolled eventually. It’s hard to balance the risk of all your eggs in one basket versus focus.