What are the benefits of a well-done positioning?

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What many years ago was simply defined as marketing is a concept that, following the changes in society and the market, has evolved and improved over time, taking on increasingly defined contours and increasingly particular facets. So, if in the past companies did marketing in a more “simplistic” way, today they have the duty to choose the right tools and strategies based on their business model and target audience.

Keep in mind that marketing is not the same as advertising, unless you india car owner data are serious about it! What is B2P Marketing? For a long time, all marketing experts have considered the B2C – B2B dichotomy , where the first acronym stands for Business To Consumers and the second for Business To Business, in order to direct their strategies towards an audience made up of end customers, or intermediary companies.


In recent years, the so-called B2P (Business To People) marketing, otherwise known as H2H (Human To Human), has been added to these acronyms , the definition of which is already quite explanatory in itself. Wanting to delve deeper, however, we can say that all marketing actions that leverage B2P are aimed, just like in B2C, to reach the end customer anyway.