Relying solely on advertising is not a sustainable path in the long run. But now, with the increasing popularity of ad blockers, the risk of betting on one card is even greater. Try incorporating inbound marketing, SEO marketing , or generally increasing the proportion of content marketing in your overall marketing strategy .
Increase traffic to your website organically – through the aforementioned SEO . Instead of relying on referral sources, create content on your own site . Write a blog or publish articles . Each new blog post represents a new indexed page, and each new indexed page represents an opportunity for better search engine rankings and thus organic traffic to your site.
5. Work with truly relevant keywords
When promoting, be consistent in your choice of keywords . Keywords should be truly relevant and reflect the product or service you offer. This will increase the chance of delivering advertising to a truly relevant audience that is interested in your products and services and reduce the chance of negative feedback.
6. Learn how adblockers work
to discover ways to bypass them. Have a discussion with the spain phone number list portals you advertise on and try to find adblock-resistant formats together.
Also, study the rules of the major ad blocking tools and strictly follow them when creating your advertising content. It is useful to know the Better Advertising Standards , which are created by the Coalition for Better Advertising . Most major website operators follow them .
Adblock controversy
A very interesting topic related to adblocks is the controversy that arises between adblocks and website operators that profit from advertising. Especially when we talk about the strongest players on the market, such as Google, although profit from online advertising is crucial for them and adblocks represent an obstacle, they reflect user demand and often come up with their own adblock solutions .
Take the time to understand the technical side of how blockers work and try
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