A large number of users consume news and information every day through various digital channels, such as Google Discovery feeds. In addition, many users use Gmail to check their email while others browse the YouTube homepage feed. For advertisers, this presents a great opportunity to attract users to their products with engaging ads.
Discovery ads are shown in these various Google namibia phone number list products, such as the YouTube home screen, Gmail inbox, and Google Discover. Machine learning algorithms use information about user behavior to automatically deliver ads to people who are most likely to be interested in the advertised products or services. awareness.
Now Google has introduced three new features for Discovery Ads that improve targeting and reporting and give advertisers more control over their ads:
PRODUCT FEEDS ARE NOW AVAILABLE TO ALL ADVERTISERS
Now, anyone running Discovery Ads can use Product Feeds. Product feeds can be used to promote the Google Merchant Center product catalog to increase sales, generate more leads, or encourage other actions on the site, improving ad relevance and customer engagement.
This feature allows advertisers to target their audiences based on specific interests. Product feeds also provide the opportunity to expand social media strategies on Google platforms, combine catalog and lifestyle images and thus increase new customer acquisition. According to Google, using product feeds results in an average of 45% more conversions than with a similar CPA.