Unlike TikTok, YouTube does not have its own Ads Manager. As part of the Google cosmos, video advertising is therefore booked through Google Ads. Video campaigns with the campaign objective of reach have so far been 6-second video ads, so-called bumper ads, or non-skippable in-stream ads. Shorts now offer another form of increasing awareness.
Since YouTube only expanded the option of placing senegal phone number list advertisements to short videos in the middle of the year, there are still a few catches. The option to be shown exclusively in shorts is not currently available. This catch can be avoided by providing Google with the appropriate format. Since shorts are vertical videos that cover the entire screen, videos in this format are more likely to be considered for display in shorts. Another and currently the only way to appear exclusively in shorts is to exclude access devices in addition to the format. In this case, display on computers, tablets and televisions should be excluded and only display on mobile devices should be selected.
While YouTube Shorts has so far only been usable as an organic springboard for advertisers, affordable ads now offer the opportunity to specifically increase brand awareness and reach.
YouTube Short Ads are still a new advertising measure for the video platform. It will be all the more interesting to see how YouTube Short Ads develop and which functions companies can use to achieve their goals in this format.
Would you like to increase your performance and achieve your marketing goals with a YouTube Shorts campaign? We would be happy to help you. Just contact us.