Here’s an example of a bakery owner sharing what a day in her life looks like. She creates these videos multiple times a week and her followers enjoy being able to watch as she grows her business.
Bakery on TikTok Example
This trend can be emulated in a number of different ways. Consider having one team member take over your TikTok account each week and walk followers through what their day-to-day job and work load looks like. Or, if you run a small business, consider regularly sharing what you do throughout the day. Transparency like that is not only interesting to an ig data audience but can also encourage others to follow in your footsteps.
Trend-setting TikTok creators are fueling the rise of the creator economy. TikTok is a creator and influencer culture incubator. It enables popular TikTokers to reach and engage millions of users on the app in minutes. And they do this without tons of studio equipment or highly-produced content. Actually, users favor content that feels genuine and realistic rather than perfect. In the world of TikTok, anyone can be a creator.
Creators play a key role in connecting people to brands and products. Entertaining videos featuring real product reviews continue to grow in popularity. Hashtags like #TikTokMadeMeBuyIt led to many products reaching record sales and completely selling out in 2021. Creator product reviews work because people trust TikTok creators to be genuine and share honest feedback about a product.
One of the most popular food critics on the platform right now is Keith Lee, based in Las Vegas. He’s been reviewing small businesses all over the area, causing their restaurants and food trucks to explode with new business. With that in mind, luxury cookie company Last Crumb sent him a box of their cookies for him to review and share his honest opinion.