How to use hashtags on Instagram?

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What types of hashtags exist?
Basically, hashtags work on the same logic as keywords , in that they make it easier for people to find content. These keywords are practically endless and it is difficult to classify them into well-defined categories. But if we were to do it in a very general way, it would be something like this:

Branded: You can use brand hashtags ( #CocaCola ), product hashtags ( #CocaColaZero ), botim data and hashtags for specific campaigns ( #SienteElSabor ).
Events: These are used to unite all posts related to any event, be it a conference, fair, celebration, etc. An example is #Russia2018 , related to this year's World Cup.
For special dates: for example #ValentinesDay #MerryChristmas #MothersDay
Social causes: There are hashtags that are used to inspire action or to show solidarity with an issue, especially when it comes to catastrophes. Some examples are #PrayForNice #FuerzaMexico #Aleppo or #JeSuisCharlie .
By location: you can use hashtags related to your city or country, such as #NewYork #BsAs and #Cartagena
Inspirational: like #SheInspiresMe #Motivation and #PositiveThoughts
Fun: You can also play with hashtags by creating fun phrases, as you will see in these examples.
Popular: like #LOL #TBT and #PicOfTheDay



Here are some recommendations you should keep in mind:

Focus on your goal before defining your hashtags.
Research what hashtags your competitors, followers, and industry influencers are using.