Fathom Analytics is a Google Analytics alternative

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Matomo (formerly known as Piwik) is an open source web analytics platform . It is privacy- focused , tracks website traffic

and user behavior, and provides reports on these analytics. It is one of the most common analytics tools on this list. It is used by over 1.4 million websites in 190 countries. Along with basic analytics features, it also offers heat maps, session logs, keyword reports , and A/B testing. One of the key benefits of Matomo is that it can easily import data from Google Analytics .

Piwik Pro

Piwik PRO is an analytics solution for analyzing user journeys across websites and mobile apps . It offers standard quantitative analytics features along with additional options for coordinating brand Taiwan WhatsApp Number Data behavior, creating customer profiles, managing consents, etc. With a wide range of built-in privacy and data security features , Piwik PRO may be best suited for use in government, healthcare, insurance, and finance.

Heap

Heap is a digital analytics platform that has both quantitative and qualitative analytics capabilities. It offers several different categories of tools for data analysis (e.g. reports and dashboards), data foundation (e.g. event tracking and enrichment), and data management (e.g. governance and security). It is focused on helping to understand customer behavior through behavioral data. However, it is an advanced analytics tool and its users require some technical knowledge to operate. That is why it is used by companies such as Microsoft and The Atlantic .x