How much to pay an influencer and what to watch out for?

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I can recommend most companies to allocate a portion of their budget for influencer marketing . Visually interesting products , new technologies, or modern services will do best on Instagram . If you need an influencer to link to you or describe the features of your product in more depth, you can use someone with their own blog . YouTubers are ideal for how-to videos, tutorials, and spoken interviews, and TikTokers are great for funny videos .


The budget for the campaign needs to be determined in advance. Of course, you can ask the selected influencers about their prices and at least immediately find out if you can afford to pay them. If not, it is possible to partially adjust the form of cooperation or simply choose other influencers.

Pricing cannot be generalized too much. It depends not only croatia phone number list on the size of the influencer, but also on the length of the collaboration or the number and types of outputs. Of course, a micro-influencer will demand lower thousands of crowns, while you can pay celebrities hundreds of thousands, but the specific numbers vary a lot .

How to choose influencers?
To get started, you can follow 7 basic criteria : audience engagement, relationship with followers, brand loyalty, quality of posts, activity, and professionalism of communication .

For a complete overview of the impact, you need to request statistics , unless you work with influencers through a platform where you can see their numbers directly. It may happen that you don't know from public numbers where the majority of the audience comes from or whether they are followers of purchases.