Shall we go there?

[sumonasumonakha.t]

Let he who has never clicked on a pop-up cast the first stone! As consumers, we have a conflicted relationship with these resources.

Sometimes they annoy us because they appear at the wrong time, but other times they make navigation easier and offer something we need at the perfect time.

When we are on the counter side, planning or executing digital marketing strategies , the fusion data challenge is to think of ways to value the use of that resource. The key concept is relevance. The success of the action depends, essentially, on our ability to deliver something that is of interest to that client.

As we will see in today's post, there is no shortage of resources for using pop-ups appropriately. In this case, we are not only talking about using the right tools (yes, they have evolved a lot and today they allow for countless possibilities), but also about techniques and strategies that can be applied to this type of work.

Do you want to know how to improve the use of pop-ups in your digital marketing strategy? This is the proposal of today's post. If you want to understand how to increase lead generation, this text is for you!



What are pop-ups?
You probably already know that pop-ups are windows that open on navigation pages. They come in various formats and have various configuration options.

Pop-ups were created as an alternative to banners. Instead of excessively inserted and disharmonious advertisements, pop-ups would be a way to advertise products, but in a more timely and organized way.