A legitimate professional will

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And even more so, focus on the platforms where your target audience is and where you can create quality content that resonates with them. And yet, the charlatans. There are many charlatans in the digital marketing market and it is important to identify them before putting your company or business in their hands. Here are five things that allow you to identify a charlatan: Over-Promising: Be wary of anyone who promises instant or guaranteed results, especially if they can’t provide concrete data or examples to back up their claims. A clear example is “we’ll rank you #1 in Google’s organic results, our SEO is guaranteed” – this is something no professional can guarantee (imagine if someone did, Google would be in their hands) Lack of Technical Knowledge: If they japan whatsapp number data avoid talking about technical details or cannot explain their strategies in a clear and understandable way, it may be a sign of a lack of real knowledge.


Lack of Transparency in Methods: be transparent about their methods and strategies. If they avoid giving details or are vague, that's a red flag. Focus on Vanity Metrics: If they focus solely on superficial metrics like likes or followers, without demonstrating how these translate into real business results, they may not have a deep understanding of digital marketing. Dubious References and Testimonials: If they cannot provide references from previous clients, sample certifications, or their testimonials appear false or fabricated, this is cause for suspicion. Don't be fooled There you have it, don't be fooled.