Automatically, with e-commerce platforms compatible with this tool (such as WooCommerce, WordPress or PrestaShop).
By importing a spreadsheet file (such as Excel or Google Sheets) with your products. This tool has a downloadable template, where you can modify the preset attributes. Once it is complete, you will have to upload it in a file with a “.txt” extension.
If you have enough free time and patience, a third option is to upload product by product to Merchant Center. This option can be a good alternative for small businesses or those that work with a limited variety of products.
On the other hand, for large or complex accounts, it is best to upload your products to this tool using a content API.
Once it is uploaded to Merchant Center, Google will use the feed to create a catalog of your store's products and link them to user searches.
To achieve this, the data feed must be organized ukraine telegram data based on a series of specific attributes. Some are required (product title, image and description, website link), others are optional (brand, category, custom labels), and others are specific to the type of product being marketed.
How Google Merchant Center Works
Whether your feed is well or poorly organized will therefore impact product visibility and the conversion of users into customers. If the data doesn't match your site's data, is outdated or incomplete, you're unlikely to appear in search results…
Not to mention that users will likely have a bad shopping experience. We've all been there, for example, when we find the perfect product in an ad and discover, upon clicking, that it's no longer available.
Google Core Update August 2024 negative impact
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