The company employed Reteno’s smart segmentation and campaign automation tools to deliver highly personalized push notifications based on users’ order preferences and behavior. By providing targeted messaging and improving customer shopping experiences, Rocket achieved quite impressive results:
Reduced new users’ churn by 40%, sending triggered mobile pushes to app registrants who hadn’t made any orders.
Drove back 25% of users with reactivation campaigns.
Increased the average customer check by 16%.
The number of orders grew by 65%.
Increased LTV by more than 12%.
ROI reached 152%. ROAS brings $5 profit per $1 of investment.
It’s crucial to collect qualitative feedback on the effectiveness of user segmentation. This feedback can provide deep insights into customer perceptions, preferences, and experiences.
Analyzing the effectiveness of segmentation involves evaluating KPIs like customer acquisition, retention, conversion rates, and revenue per segment. By assessing the performance of each segment, you can identify areas for improvement, refine your segmentation strategy, and drive better outcomes.
Segment analysis involves evaluating the performance of each customer segment created through smart segmentation. In practice, you compare the key metrics across different segments and identify any significant differences or patterns. These differences and patterns will allow you to enhance your user segments and campaigns further.
Conclusion
Smart segmentation allows businesses to target specific customer segments with a tailored communication strategy and personalized offers and experiences. By understanding customers' unique characteristics and behaviors, companies can adopt personalized marketing approaches and messaging that resonate and drive higher engagement.