According to Jeff Bezos – founder of Amazon: "A brand is what people say about you when you're not in the room." This means that branding doesn't just come from a beautiful logo, quality products, or cool advertising, but also from the experiences you deliver.
Key elements that make up a brand A strong brand is a harmonious combination of identity and strategy elements. Logo, slogan and positioning play an important role, but each element has its own task. 1. Logo – The face of the brand The logo is the first identifying mark that customers see when they come into contact with a brand.
It is like the "face" of the business, helping canada telegram data customers distinguish you from thousands of other brands on the market. A good logo should ensure: Simple: To be easily recognized and remembered. Adaptable: Can be used on multiple platforms (website, product, social media, billboards…).
Meaning: Reflects the brand's values, story, or characteristics. For example: Apple's logo – the bitten apple – is not only memorable but also represents creativity and difference. McDonald's logo – the bright yellow "M" – immediately brings to mind fast food and convenience.
2. Slogan – Brand promise If the logo is the face, the slogan is the voice of the brand. A slogan is a short, concise sentence that helps customers understand what you want to convey. A good slogan should: Inspirational: Evoking emotion or encouraging action.