A good strategy is to look

[israt9623525]

SEO and SEM cannibalize each other? Whether both strategies cannibalize each other depends greatly on the keyword strategy followed by the campaign strategist. for branded keywords in SEM, that is, keywords that contain the brand, since these will have less competition and will allow lower costs per click and a better campaign quality, and to let the more generic, non-branded words be used in the SEO strategy. However, sometimes, when a search results page has fierce competition, it is not a bad idea for both the SEM and SEO strategies to use the same keyword in order to secure two positions on the SERP results page .


When this happens, it is clear that one usa whatsapp number data strategy steals traffic from the other, but on the other hand, when both SEM and organic are visible in the same query, there is a confidence boost for the search engine. What is clear is that, with a well-managed keyword strategy, SEO and SEM should complement each other, allowing only a very low percentage of cannibalization, when it makes sense. When SEM is rotating alongside organic listings, you are more likely to get incremental traffic to your site than if your organic listing was alone. Incremental traffic will lead to a number of incremental prospects or, if it is an Ecommerce, to incremental sales.