Who is the leader in pharmaceuticals?

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Comparing top companies that generally actively use digital media as an advertising tool in the market, for example, Rozetka, Allo or Kyivstar, we see that they buy on average about 60 million contacts per month. Before the war, these players bought on average 90 million contacts per month. It is clear that a top player in the pharmaceutical sector creates only 50 million contacts per year. This indicates a significant untapped potential in the pharmaceutical industry, which does not use all the opportunities that are available in the market.

Gemius Research

It should be noted that there is great potential in the bulgaria telegram data digital space both in terms of contact buying (as pharma does not seem to be using all the inventory that is available) and in terms of optimizing budgets. In the previous slide we saw a striking number - 3 billion contacts per day, which is a significant amount of unused advertising inventory. Pharma and digital channels are a sector where there is practically no media inflation, and only small fluctuations related to currency rates or currency conversion are possible.

As for the cost of accommodation, according to my observations, if it has increased, it is not that significant, even compared to 2019.