Alvarenga says.Mirna Alvarenga“And becaus

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Rompany. To do this, we gathered data that characterized these ideal customers. Thus, we were able to take relevant steps towards building a content strategy that was solid and scalable. From then on the two From then on, the two teams committed themselves to producing specific content to attract the persona and lead them to embrace the Inbound Marketing strategy, which consists of attracting, converting, selling and delighting the customer.

In this strategy, it was important to also produce, in addition to chinese thailand data attraction content — which is what resolves doubts or becomes references in web searches —, content that would make the persona go to the consideration phase. Why did Rodobens become a success story? Rodobens is today a success story due to its engagement and commitment to the strategy created by Rock Content, and for strictly following the performance guidelines of this strategy.

Also by having this insight Also, by having this insight, as Marketing Analyst Mirna e it is a qualitative strategy, measuring the results is a difficult task, however, it is essential so that the effectiveness of the action can be recognized and debated within the company. And, in addition to all this, it is very important to have a good CRM and automation tool, and to have people dedicated to the project, with technical knowledge about the strategy.