When we talk about reach within a social platform

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specifically about the characteristics and uses of each one and, of course, exemplify their importance within Digital Marketing strategies .

Would you like to learn more about the relationship and differences between reach vs impressions? Read until the end!

, such as Instagram , Facebook, Twitter or even LinkedIn, we are specifically referring to the number of users who have been effectively impacted by a post within the interface.

That is, every time you enter the feed of your favorite socia belgium phone number list l network and see content from your friends, from the brands you follow, or even from organizations that decide to run Ads campaigns, it is called reach.

However, it does not matter if the same user sees a post more than once, for the platform's metrics, it is only counted as one.

Generally, content published on a social network manages to generate more impressions in quantity than the total number of followers of the profile that uploads it.