Regular meetings between marketing and sales teams

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It is important that both marketing and sales employees can meet to share processes, resources and improvements from the beginning. For example, weekly meetings can be organised to update current issues and priorities . As well as appearing at events together, such as conferences or group meetups, which allow for the establishment of a closeness between the groups that is lasting (even speaking in relative terms of friendship).

Department heads should meet at a fixed time chile mobile database every certain period, such as every month, to jointly analyse the results obtained and understand what needs to be improved in order to achieve a certain volume of leads or the quality of these leads. Based on these meetings, the strategy to be followed next should be decided.

If you put yourself in the shoes of a department head , whether it is marketing or sales, you have to be aware that your team's strategy may not be the most appropriate if there is no greater communication between equals in an organizational chart (for example, with another department head).

Creating content to generate leads in B2B companies
The sales team is the one that maintains the most contact with customers, and knows what elements are important in a company's communication. That's why organizing a brainstorming session between the two teams can be essential to draw conclusions about how to attract new leads.

Within the marketing strategy, it is important to promote blog content or landing pages that lead directly to your website, but these tasks are usually managed by the marketing team. However, those who really always have contact with the buyer persona are the sales teams and that is why they can contribute very interesting ideas to the project. To create content or further profile the buyer persona , the union of marketing ideas with sales ideas can be as useful as other marketing tools offered on the market.