The message and leave aside aggressive sales

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Whether on video or in person, one of the easiest ways to turn someone off is to go straight for the hard sell. If your video is all about your sales pitch, many professional buyers will likely tune out not only the video but you as well. To move forward in the sales cycle , your prospect should not feel pressured or uncomfortable.

Ideally, you should create audiovisual content in china mobile database which your buyer persona identifies with what you say, finds your video useful, and, above all, generates trust so that they want to establish a long-term business relationship with your brand.

3. Define an action at the end of the video
In addition to the general goal of directing the video to move the business relationship toward the final sale, think about the small steps that will help you achieve this. These small steps are CTAs or calls to action.

Always make it clear what will happen when the video is over, what is the next step? Define a CTA where you establish what will happen next. Your prospect can access a demo, fill out a contact form, schedule a meeting with you or even if they are not yet in a phase for such a commercial contact and need more information, it could be interesting to offer them a manual or downloadable material of interest.

4. Be clear about the video style
You need to define what your sales video will be like. Do you prefer an animated video or a real image where you appear? To decide which style best suits you, you need to think about your buyer persona . Having identified what they are like and knowing which message will best impact them will make the task of choosing one style or another easier.