How to work with Google expanded ads?

[suchona.kani.z]

Google first introduced expanded text ads in July of last year. The new format offers twice as much space. It works for customers. According to our results, expanded ads are much more conversion-friendly.

This is how the new format looks compared to the original:

What does the new Google ad format look like?

© Google

You now have:

two title fields (purple), each with 30 characters
field for the advertisement description (gray field) with 80 characters for the advertisement description
the ability to set the URL format (green field) that will be displayed to users
Creating an advertisement

I NEED HELP WITH PPC

How to write ads that everyone clicks on
Use a keyword in the title and compelling copy
Use the potential that two headlines offer you. Headline #1 is the first thing people will see, so it should grab their attention . Put the most important information and a relevant keyword that users are job seekers database searching for in the first headline.

In the second headline, provide information that will encourage the user to click . This is where a USP, or unique selling proposition, comes in handy. E-shops can offer free shipping, a gift with every purchase, or the fact that all products are in stock.

You can also place a CTA – or call to action – in the second headline . For example, “Buy today with a discount.”

Learn headlines from newspapers
The best teachers are tabloids and lifestyle magazines. Let's face it, every one of us reads an article with a tempting headline every now and then, even though we already know it's a waste of time. Numbers or questions work very well, for example. Read how to write headlines .

Speak the language of your target audience
Use language that is typical for your target audience in your texts. Your competition often sticks to standard Czech at all costs, but even such a small detail can set you apart and get you more clicks.

Don't be afraid to use slang or slang. If it fits in the context of the ad. When choosing language, always think in context. If the ad leads to a landing page written in legalese, the ad will seem like a bad joke and you've spent money on a click for nothing.