Linkbuilding is translated as building links . It counts both pages that link to your website and links from your website to other sites. At the end of the article, we will look at which other sites to link to.
In an ideal world, you have such great content that people are talking about you without you, building your link profile on their own. The goal of viral marketing is to create campaigns that spread themselves in exactly this way. But few people live in such a perfect world, so you need to do your own link building.
Link building diagram
What to never, ever do
Make sure your link profile is natural . It's natural when people share you on social media and talk about you. It's unnatural when you buy dozens of links on websites you've never even seen for a few hundred. Avoid cash app database unnecessary registrations in directories. Choose only those that your customers use. There won't be many of them.
Don't let Google track you
Google recommends adding the rel=“nofollow” attribute to a number of links . This attribute tells search engines to “Do not follow this particular link.” You should use the “nofollow” attribute on all paid links. This includes any blogs where you have reviewed your products, paid PR articles in magazines, etc.
Google politely asked webmasters to add the attribute to links. This type of link is not natural and is not that beneficial to users. Google does not like to see what is not beneficial to users .
If such links do not have the "nofollow" attribute, Google may evaluate them as fraudulent. Fraudulent link practices specifically include:
Buying or selling links that pass PageRank or exchanging goods for a link (for example, for a review)
Extensive link exchange like: "Put a link to me on your website, I'll link to you in return"
Extensive marketing campaigns using articles or posts on third-party sites that contain many keywords
Automated link building programs
Paid advertising articles with links that pass PageRank
Links to poor quality directory or bookmark sites
Links in the footers of various pages
Forum comments with links in the post or signature.