PPC in 2025: Deploy 4 Super Tactics

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Boost your PPC campaign performance in 2025 with SEO tactics like microconversions, Microsoft opt-outs, competitor analysis, or cumulative layout changes.
It’s not easy to navigate the many PPC advertising iran mobile database trend predictions for 2025, let alone start implementing changes right away. However, there are still plenty of best practices that are wrongly overlooked today, yet have the power to keep your campaigns on top. Learn four effective strategies to navigate the PPC waters this year.

1. Research your competition using DSA
DSA, or Dynamic Search Ads, automatically crawls your website, identifies keywords that are currently trending in searches, and suggests new landing pages based on current traffic.

It is one of the most widely used tools for PPC advertising , but the vast majority of advertisers only want to run it as an active campaign. However, with DSA you can get a lot of valuable information, both from your website and from your competitors' websites. You don't even need to increase your advertising expenses, you get the necessary data for free.

In the dynamic planning section you will find, among other things:

monthly global search volume prediction,
recommended keyword categories,
ad text suggestions based on Google's understanding of the page.
It is important to set up only one URL per DSA campaign and go through the usual campaign creation process before launching Dynamic Search Ads.

If you create a new Google Ads account for Dynamic Search Ads solely for competitive analysis, you must provide a payment method. If you don't, Google will eventually cancel the account.