Ambush marketing partnership

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In this type, the company takes advantage of any symbol (names, brands, images, mascots, among others) of an event in which it is not a sponsor or does not officially support in order to obtain an economic or advertising advantage.

The idea is to induce the public to believe that their products, services, brands and content are approved by or associated with the official organization of the event in question.

For example, if a restaurant posts content on Facebook with spain phone number list the following invitation text: “Bring your friends to enjoy the 2022 World Cup games” and with the competition’s logo in the lower corner of the image, the establishment is doing ambush marketing.

Well, but is this legally correct? The answer is no.

If the restaurant is not an official sponsor of the World Cup, it does not have the right to market the name and logo of the competition.

Are there any punishments for this? Yes! But this is a topic for the final portion of the text.


Intrusive ambush marketing occurs when brands and companies engage in promotional activities at the event venue that they do not support or sponsor.