What is the role of content in the student journey?

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Decide on an institution
With the course already defined, it is necessary to decide which institution to study at.

For this, some factors are taken into account, the main ones being:

The quality of education offered;
The reputation of IE;
The curricular level;
Registration, tuition and monthly fees;
And the most decisive: approval of the selection process (if your IE requires it).
In Ricardo's case, he needs to take into account the curricular level of each institution of interest, finland mobile database and also reconcile the schedules and frequency of classes with his work.

In addition to that, you need to check which of the institutions you are researching require an entrance exam, as that means you have to study hard.

The cost of tuition and monthly payments will also be decisive factors, given that Ricardo seeks to grow within the company to achieve a higher salary.

4. Taking action
After going through the previous stages, the last phase involves enrollment in the chosen institution.

With all the factors analyzed, Ricardo can finally enroll in the institution that best suits his reality and begin his specialization.


The content present on your IE's blog, website and other outreach channels will be responsible for attracting, educating and converting visitors to enroll in your institution . The path to that goal will depend on the formats and quality of the content offered.