Just like life, brands also seek to generate experiences

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Many of those experiences we remember so much are not necessarily positive, maybe we also remember the day our team lost that final or when our heart was broken. But that's what life is about, living experiences both positive and negative.


Clearly, the brands we follow and consume seek to generate a positive experience in our lives. With the arrival of the digital world and the immediacy of content, plus the constant changes in communications, brands seek to approach their consumers in the right way and they do so by all possible means.

Consumer satisfaction is not the only thing that is sought, but now connection is sought through experiences france mobile database because these generate emotions and these, in turn, are responsible for decision-making. Today we know that brands that are not digitalized will simply be irrelevant, and we can also assure that brands that do not have the capacity to generate positive experiences with their audiences will lose ground to competitors who do.

What is experiential marketing?
Experiential marketing, also known as emotional marketing, is marketing created to evoke feelings. In other words, the product or service being sold goes beyond what it really is and is worth more for what it represents.