10 + 1 tips for emailing during the main shopping season: E-book full of know-how

suchona.kani.z · Post by **suchona.kani.z** » Tue Feb 18, 2025 6:15 am

we have a tip for you on how to keep your finger on the pulse of the times in 2025. The annual E-mail Restart conference once again brings a program packed with the most important e-mailing information . We select from the lectures:

Jakub Olexa delves into the topic of fake clicks (Data in danger or should we be afraid of bots?).
Karel Holub will reveal how to personalize (and not only) for an anonymous audience.
Kazimír Krysta will look at complete reporting of e-mailing data (Data about e-mailing or comprehensive reporting and interpretation is not... no fun).
Jan Krčmář will show tips on how to use dynamics in emailing to stand out from the crowd and leapfrog the competition.
Email marketing remains a powerful tool, but it requires line database innovation and adaptation to remain effective in the changing digital landscape. Follow trends, educate yourself, seek new inspiration. That's the only way you can succeed.

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Catherine Andrée
Catherine Andrée
Katka works as a content strategist and copywriter at Včelište. She turns every sentence inside out and back again until she is satisfied with Prepare for the season in time and leave nothing to chance. In the e-book from Ecomail you will find out how to skillfully organize the entire season, how to set up campaigns correctly, but also how to motivate new customers to make further purchases. On more than 60 pages you will find practical examples, comments from e-mailing experts and client experiences.

TIP #1 from the E-BOOK: Create a strategy and season plan
Make a marketing plan by the end of the year and set goals that you want to achieve this year. With a strategy and a precise campaign plan, you will know what to do and when, and you will have enough time to prepare individual mailings . You will not chase last-minute opportunities and will not miss any chance to ideally reach your audience .