Google Shopping Ads Industry Forecast

[sumonasumonakha.t]

Statistiken Einblick
Average cost per click (CPC) for Google Shopping ads:
$0,66 im vierten Quartal 2019. (Quelle: WordStream) With such competitive pricing, even companies with small budgets can create effective campaigns while capitalizing on users' search and purchase intent.
Average return on ad spend (ROAS) for Google Shopping ads:
800% im Jahr 2020. (Quelle: Adobe Digital Insights) A high ROAS means that even with a low budget, advertisers can generate significant revenue, making Google Shopping a potentially lucrative channel.
Share of clicks on Google Shopping ads by device:
59% von Mobilgeräten im 1. Quartal 2021. (Quelle: Merkle) For advertisers on a tight budget, mobile hungary mobile database optimization is critical to reach the majority of users who interact with Shopping ads on their phones.
User demographics for Google Shopping ads:
601% of online shoppers are more likely to consider new brands. (Source: Think with Google) Low-Budget-Kampagnen should focus on this opportunity to attract and convert new customers who are open to discovering new products.

Digital ad spending is forecast to grow by 18.6% in 2021. (Source: eMarketer) With increasing competition and rising advertising spend in the digital space, it is imperative for companies to adopt strategic low-budget tactics.