When was the first promotional email sent?

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The very first email was sent in 1971. Legend has it that engineer Ray Tomlinson sent the message essentially to himself to see if he could send a personal message between two computers.

Seven years later, DEC marketing manager Gary sweden mobile database Thuer sent what was very similar to the world's first spam email from his computer. The message generated initial sales of $13 million! And that was for Digital's VAX computer systems.

And it's been almost three decades since the first commercial email appeared in the mid-1990s, designed for communication, business, building relationships between brands and customers, and last but not least, making money.

3 driving forces behind the evolution of email marketing
Permission and Privacy Regulation: The days of buying email lists from shady vendors and bulk-scraping addresses from the internet are long gone. These practices have moved from standard practice to illegal activity, underpinned by the European Union’s General Data Protection Regulation or CAN-SPAM in the US.

In order for advertising emails to be sent without any problems, certain regulations had to be issued. These have evolved from a concept to a proven marketing practice around the world. The development continues, as permission is now intertwined with privacy protection, both from the perspective of the individual and is enshrined in each country's laws on commercial email sending.