Performance or measurement cookies are used to collect data on website traffic and visitor profiles. This is data that is captured by Google Analytics , for example, to understand how users use the site, which pages they visit, which links they click on, among other actions.
It is important to know that performance cookies do not identify users individually.
The site administrator can only know how many people visited a azerbaijan phone number list page, but is not specifically informed about who visited a page and clicked on an option.
Performance cookies are therefore important for brands that want to:
analyze digital marketing and website performance metrics .
Get to know your audience better to improve brand strategies.
Check the communication efficiency of the website.
Targeting Cookies
Targeting cookies are used to run advertising campaigns. Based on browsing data and user behavior, they are used to:
Identify flaws in pages to optimize user experience.
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